Violet Eyes, a new fragrance, is an expression of Elizabeth Taylor, an intriguing global icon. Her timeless beauty has always been highlighted by her truly unforgettable and mesmerizing violet eyes. The color violet is associated with imagination and inspiration – befitting of a fragrance from Elizabeth Taylor.

“I love floral fragrances, and wanted Violet Eyes to make women feel beautiful, sophisticated, and sensual. It was a great joy to create Violet Eyes with a bouquet of fragrance notes that I adore, carefully fine-tuning every aspect of it. Everything, down to the last detail, comes from my heart and my soul. I send this fragrance into the world with love,” Elizabeth Taylor says.

International perfumer Carlos Benaim of IFF worked side by side with Elizabeth Taylor to Violet Eyes. He was also the perfumer who collaborated with Elizabeth Taylor to create the fragrance White Diamonds. “At first, you perceive the brightness of her gaze. Then she looks straight at you, and there you are, staring at the most famous eyes in the world. And they are indeed violet, absolutely unique and truly beautiful,” Benaim says, adding that he wanted this fragrance to express that unique blend of lightness, intensity, and deep seduction. “Having met Elizabeth Taylor and using her violet eyes as the inspiration, I chose flowers and materials that would evoke the color violet, its texture, sophistication and elegance, but also the brightness and sparkle that I recall in her eyes.” The fragrance consists of light shades of Purple Rose and Violet Peony, combined with velvety accents of White Peach, and the violet color palette was inspired by Elizabeth Taylor’s famous eyes.

“Both the bottle and the outer package were carefully designed to my specifications. The contrast of both shiny and matte surfaces and watercolor violets combine to make this an exquisite design,” adds Elizabeth Taylor.

The iconic White Diamonds bottle is presented in a shade of frosted violet glass complemented by a matching reflective cap and joined together with a shiny silver faux pave collar. An elegant carton of mirrored violet foil is accented with embossed watercolor.